The Diamond awards received more than 1,195 entries in 35 categories from credit unions across the U.S. These awards were announced during the annual CUNA Marketing & Business Development conference in Los Angeles. The Pinnacle awards recognized marketing campaigns from credit unions in Texas, Oklahoma, and Arkansas.
Greater Texas’ “Wild Savings” TV commercial, produced and directed by Corte Video, received both a Diamond and a Pinnacle Award for its humorous approach to selling auto loans. In the 30-second spot a Greater Texas member asks a friend to help him open a large wooden crate of the “wild” thing he bought with his savings from his Greater Texas auto loan. The limited release ad brought in more than $3.31 million in new auto loans within two months.
Aggieland Credit Union was recognized for two campaigns targeting its membership within Texas A&M University. The credit union created and held a series of personal financial webinars developed to educate college students and faculty about important financial issues. The webinars featured financial experts who shared sound advice and tips about spending and budgeting, improving your credit, identity theft, and financing or refinancing a home. The campaign garnered both a Diamond and a Pinnacle award.
Aggieland’s parking giveaway contest was also a winner for both a Diamond and a Pinnacle award in the segmented marketing category. The contest, which was envisioned by community relations director Rachel Bond, offered a chance to win free parking passes – worth up to $550 – to Texas A&M faculty and staff when they opened an account or swiped their Aggieland debit card. During the promotion period debit cardholders used their cards more than 11,793 times and the credit union generated nearly 170 new checking accounts.
Greater Texas also received a Pinnacle award for its digital auto loan campaign, which included a series of online videos featuring everyday people driving their newly purchased vehicles in various scenarios. Also earning a Pinnacle award was the credit union’s redesigned landing pages for checking accounts, which increased account conversion rates to 9.5% and reduced bounce rates by 4.19%.
“Our marketing team is highly effective at creating campaigns that are both clever and successful,” said Howard Baker, President and CEO of Greater Texas Credit Union. “Each campaign stands on its own merit and we are honored that our peers selected these campaigns as the best of the best in the industry.”
About Greater Texas
Greater Texas Credit Union, founded in 1952, is a financial cooperative that emphasizes community stewardship, charitable giving, and employee volunteerism through its Greater Good initiative. Together with its subsidiary, Aggieland Credit Union – which serves the Brazos Valley – the credit union offers a wide variety of consumer-oriented banking services to its 80,000 members across the state of Texas. Greater Texas has locations in Austin, Houston, San Antonio, Bryan-College Station, Edinburg, and the Dallas-Ft. Worth market with assets of nearly $1 billion.
Greater Texas Credit Union
Dux Public Relations
Photo Caption: Heidi Bancroft, Lauren McClung, Awenetria McHorse, and Sidney Henderson with Greater Texas’ marketing team show off their Diamond Pinnacle awards. Not pictured: Rachel Bond and Jason McPhee.
Photo Caption: Winners of the Texas A&M Parking Giveway Contest pose alongside Greater Texas | Aggieland’s President and CEO, Howard Baker.