AUSTIN, April 9, 2024 – Greater Texas|Aggieland Credit Union received the prestigious honor of three Diamond Awards from the America’s Credit Unions Marketing & Business Development Council’s annual marketing excellence competition.
The awards recognized:
- Greater Texas’ Little Lockers campaign, with a “category best” honor for its ongoing campaign to provide books and reading materials to elementary students within Manor ISD.
- Creative assets for Greater Texas|Aggieland’s GuidePoint internal knowledge-based learning platform.
- The Aggieland Credit Union subsidiary for its Angler’s TV commercial, which generated nearly 2,700 new checking accounts.
The Greater Texas|Aggieland campaigns were judged against a record 1,451 entries from 168 credit union organizations across the country.
“These awards highlight the achievements of a team that continually strives to excel in everything it creates,” said Sidney Henderson, Vice President of Marketing at Greater Texas|Aggieland Credit Union. “Every campaign we generate is an opportunity to make a difference for our employees, members, and the community.”
“We are delighted to honor Greater Texas|Aggieland Credit Union with this level of recognition,” said Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union. “This credit union embodies the spirit of the credit union movement and propels it forward with its innovative marketing approaches.”
About Greater Texas Credit Union
Greater Texas Credit Union, founded in 1952, is a financial cooperative that emphasizes community stewardship, charitable giving, and employee volunteerism through its Greater Good initiative. Together with its subsidiary, Aggieland Credit Union – which serves the Brazos Valley – the credit union offers a wide variety of consumer-oriented banking services to its 85,000 members across the state of Texas. Greater Texas has locations in Austin, Houston, San Antonio, Bryan-College Station, Edinburg, and the Dallas-Ft. Worth market with assets of nearly $1 billion.
